Transmedia is a developing form of storytelling that involves several parts of a story on different platforms. It is a very broad definition, but the point is that there is no set formula. Through transmedia, an author can take advantage of the many mediums available today: print, web sites, video games, videos, etc. This is different from crossmedia, which uses different platforms for the same content or just extras as an afterthought. Instead, each platform can have its own unique content, utilizing the advantages of each.
Users can acquire as many or few pieces of the story as they would like to personalize their experience. In the case of Michael Grant’s BZRK, people can buy the print book, then download a free app which gives them the option to buy each piece of additional content separately. Transmedia goes beyond a fictional story in a book, and creates an interactive world.
The possibilities are nearly endless. With a story, songs that a character is listening to can be made available, an alternate reality game, and maybe even eventually a social networking profile for each character, can be offered as parts of the story.
No comments:
Post a Comment